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Gillette Venus Launches #SayPubic Campaign With Rapper Princess Nokia

The brand adds Hair & Skin Softening Oil, trimmer to its Pubic Hair & Skin Collection while the singer produced the song ‘It’s Time to Care For Your Pubic Hair'

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By: Lianna Albrizio

Associate Editor

Intimate Care Brand Gillette Venus wants to change the way consumers feel about the word “pubic.”   According to the brand, nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but a mere 18% are using the word when they speak of their so-called nether region.    So, Venus set out on a mission to abolish outdated, censored and sometimes downright silly terms like “bikini” or “down there” when speaking of that are...

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